Benjamin McAlister
Benjamin McAlister, VP, Account Management
As Thindata 1:1's Vice President, Account Management, Benjamin ensures that all clients receive the industry's highest levels of service. He works closely with clients to:
- Maintain alignment between their marketing initiatives and their revenue generation and customer retention goals
- Deliver timely actions based on drilling-down into campaign results and analyses
- Anticipate and identify future campaign opportunities
- Bring sound advice that is built on best practices
Benjamin also leads a team of dedicated account professionals who are highly skilled at identifying practical and relevant insights that enhance campaign successes.
Benjamin has an impressive 14 year track record of advising and enhancing online/offline marketing programs for several of North America's leading brands. Benjamin has extensive experience throughout a variety of rapidly evolving and complex industries, including: Retail, Financial Services, Telecommunications and High-Technology.
Benjamin plays an active part in the Canadian Marketing Association's Digital Marketing Council where he brings his unique and powerful combination of experiences.