Careers
Strategic Planner
Opportunity: SP9090 - Permanent
ShareThisReporting to the Vice-President, Strategic Services, the Strategic Planner is responsible for providing strategic insights and direction to aid in the development of multi-channel, relationship marketing initiatives for existing and potential new clients. The Strategic Planner works closely with ThinData’s business development, account management, creative services and analytic teams.
Duties and Responsibilities
- Analyze secondary research, manage and analyze primary research to fully understand the client's customer, their attitudes, motivations and desired experiences
- Work with analytic partners to understand the relationship between consumer attitudes and behaviour, including the identification of key customer segments, as appropriate
- Identify the most involving and effective connections between the client's product/service and relevant customer segments
- Synthesize the understanding of these connections into insightful relationship management strategies and creative briefs
- Collaborative effectively with the creative teams to help develop multi-channel campaigns that move the customer – both behaviourally and emotionally
- Help shape the business case to the clients and sell ThinData's point of view and recommendations, particularly from the customer's need and receptivity perspective
- Partner with client service and analytic groups to crystallize for clients the return on investment of our campaigns
- Interrogate the results for insight that will increase the effectiveness of the next generation of thinking
- Consistently write strategic copy that accurately and poignantly communicates the desired message of the campaign or project
- Post secondary education in the field of Business
- 3-5 years' experience as an account/brand/strategic planner in a direct and/or digital agency developing CRM, direct marketing and digital campaigns
- Retail-focused work experience
- Ability to understand, synthesize and distill results from primary research and data/analytic reports, into smart strategic recommendations
- Exceptional verbal, written, analytic and project management skills; ability to effectively express ideas verbally and in writing
- Masterful strategic writing skills
- Ability to establish a harmonious working relationship with team members
- Assist team members with presentations, briefs, strategies by translating creative concepts and ideas into words and delivering
- Strong research and analytical skills
- Strong collaborative and team building skills