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Senior Analyst, Business Insights

Opportunity: SBA4447 - Permanent

The Senior Analyst, Business Insights reports to the Manager, Business Insights and supports the client’s marketing organization by providing data support, campaign management support and the building and execution of standard, customer-centric business reports using data management and manipulation expertise and reporting analysis skills. The Senior Analyst will assist in mentoring all analysts within the Business Insights group with a focus on the development of strong data skills, reporting analysis capabilities and business acumen specific to Thindata 1:1’s client needs.

Duties And Responsibilities
  • Develop customized reporting and in-depth analysis of clients' marketing databases
  • Support the development, execution and measurement of client marketing campaigns including, but not limited to customer profiling, test and control sample creation, list processing and post campaign results measurement
  • Plan and manage projects appropriately to ensure delivery is on-time and on-budget.
  • Independently execute tactical reporting and campaign management projects
  • Develop and execute on workflow organization and documentation; data extraction plans, data diagnostics and documentation; client follow-up on data; summary finding and recommendations
  • Develop and deliver presentations to clients
  • Monitor internal project communications and track time
  • Engage in post-mortem reviews and documentation
  • Mentor, train and supervise junior analysts on team on database marketing best practices, data diagnostics and documentation, status report generation, presentation development with key findings and recommendations
  • Other duties as required
Qualifications / Experience
  • SQL code expertise, automation and DTS/IS ETL processing
  • Experience using reporting tools such as SSRS
  • Experience with a campaign management tool such as Aprimo
  • Bachelor's Degree or Post-graduate university education in Economics, Math/Statistics, Computer Science, Business Administration or a related discipline
  • 5+ years' experience as a data analyst
  • Thorough knowledge of database marketing and design best practices
  • Clear understanding of campaign management process and principles
  • Excellent presentation, interpersonal and communication skills
  • Experience in direct marketing
  • Strong database administration, management and manipulations skills
  • Excellent reporting analysis abilities
  • Sound business acumen and analysis capabilities
Interested candidates please email: bonita.so@transcontinental.ca

Location Information

Office: ThinData Inc.
City: Toronto
Province: Ontario

Interested candidates should submit a cover letter and resume to hr@thindata.com  |  « Return to Job Postings